Brand Management MA at Coventry University

A robust brand helps drive demand and pricing power. A Brand Management MA can teach you how to harness the power of brands through understanding branding principles, strategic decision making and consumer behaviour.

Forbes’ 2018 list of the world’s most valuable brands estimates the brand values of the top five – Apple, Google, Microsoft, Facebook and Amazon – to be worth more than $500 billion, with Apple’s alone being worth $182.8 billion.

Brand management is key to success in today’s world of business, with organisations across all sectors now investing to create and nurture their brand, which can achieve help them to stand out within challenging and competitive markets across the world.

This course provides students with the opportunity to become critical and reflective brand management specialists, who are capable of excelling across international boundaries and cultures. If you are creative, analytical, innovative, and have a curious mind, this course can help set you on the way to becoming a brand management expert.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

This course aims to provide a foundation in traditional and emerging brand management in response to the changing marketing practices of the modern business environment.

Building a successful brand is both an art and a science. In today’s world, brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This course aims to help students to develop the expertise required to manage these challenges across a range of sectors, by developing strategic thinking, effective communication and research skills, and an understanding of brands in a global context.

Career prospects

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles. Our course is accredited by the CIM, which means that straight after your degree you can go on to achieve the CIM Professional Diploma in Marketing.

Through Coventry Business Schools Business Futures team, you will have the support of dedicated Personal Employment Tutors, who are industry trained, and be able to tap into their extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. Alongside Business Futures, the University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Previous graduates of our marketing courses have secured positions in marketing areas, such as brand management, creative advertising development, social media campaign management and website analysis, working with the leading organisations worldwide, such as Airbus, BMW, Millward Brown, Silverstone, McCann’s, Zurich and many others.