Digital Marketing Management MSc at Coventry University

Digital technologies have radically transformed the way businesses reach out, connect and engage with their customers, partners and other stakeholders. Just as importantly, the data which is generated from these interactions needs proper analysis to inform ethically-correct marketing strategies.

The aim of the MSc Digital Marketing Management course is to reflect these changes to allow you to develop the necessary skills and personal attributes to become a professional digital marketing manager, capable of leading a digital marketing team in either the public, private or non-profit sectors.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

The study of marketing, and sub-disciplines like digital marketing, is grounded in the understanding of customer needs, the environment in which companies operate and their competitors, to develop the most appropriate marketing mix – product, price, place, promotion, positioning and so on – to satisfy customer needs profitably. 

Career prospects

Embedded employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development.

You will have the opportunity to study a final project based on either a research-based dissertation or an industry-based consultancy project.  This provides flexibility to develop different pathways for future employability or further study. Internships as part of the Dissertation/Consultancy Project module are subject to availability and a competitive application and selection process, and fees may apply. 

Where our graduates work

Previous graduates have secured positions in a wide variety of digital marketing areas, such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.