International Fashion Business BA (Hons) at Coventry University

Buying, merchandising, sustainability: the fashion world is more than just designing. A Fashion Business BA can show you behind the scenes!

This course is designed for students with a range of ambitions and interests in fashion who do not aspire to be fashion designers and offers students an opportunity to study international fashion business in a creative environment.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

This course will offer students the opportunity to develop an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer.

The experience of working alongside Fashion Design students in Coventry for the first two years of the course, and in partnership in their final year, will give students a real insight in to the role of the fashion designer in the industry.

Career prospects

The course aims to build and develop further relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course.

As the course title indicates this course will be truly international, offering students opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad. Students will be able to engage with the Global Leaders Programme (GLP).

All students will be encouraged to undertake the Professional Experience or International Experience between Years  2 and 3. 

The Sandwich Year option has been very popular with Fashion students, with 23 of the 25 2014- 5 Year 2 students opting to undertake placements in the UK / internationally or to do additional study abroad. The ‘with International Experience’ route allows students to spend a year out studying or on placement abroad or a mixture of the two; ‘with Professional Experience’ allows students to undertake a placement in the UK or abroad. Students opting to take the International Experience module may undertake a study abroad year under the Erasmus exchange scheme, a study placement under another study abroad scheme for placements outside the EU, a work placement under the Erasmus work placement scheme or a work placement organised on their own initiative outside the EU. Students studying abroad will study subjects on offer at their host institution. Students on placement/internship will be working in the fashion industry; generic subjects are employability, organization and communication, as well as health and safety. Other subjects covered will be aligned to the area of the fashion industry in which they choose to work.