International Marketing BA (Hons) Top Up at Coventry University

Marketing has the potential to make a positive impact on almost every aspect of an organisation – from corporate reputation and company brand to advertising, sales, market research and new product development.

This final year top-up course, is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating the advanced study of at least one European language, it aims to improve your critical thinking, problem solving and language skills, while deepening your understanding of marketing and its integration into corporate strategy and structure.

Coventry University has been ranked 15th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2020, showcasing the quality of our courses in this area.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably.

This one-year course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in international marketing within an increasingly global marketplace.

Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities. In recent workshops, we have discussed the impact of Brexit and how UK companies will do business with emerging markets.

You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.

This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations. A key aim is to develop your language proficiency pertinent to the business and marketing environment; you will have the opportunity to study English for Business (for non-native speakers) at an advanced level.

Career prospects

On successful completion of this course, you should be equipped with the required knowledge and skills necessary to pursue careers in marketing, advertising and digital marketing, as well as more general roles in business analysis, project management or sales management.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

Where our graduates work

Our Marketing graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand management, Marketing Research, Digital Marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown, Chime Communications. Other students have gone on to postgraduate academic study.