Marketing BA (Hons) at Coventry University

For those with creative flair, analytical minds and a love of communicating, our Marketing BA can lead to a career in this exciting field.

Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This professionally accredited course is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It provides a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

Why Coventry University?

An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.

One of the major attractions of Marketing is the broad range of practical and transferrable skills you will develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.

Career prospects

Our course is one of only a handful in the UK that is accredited by the CIM for a dual award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.

Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills. 

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability. 

You will have the support of our Faculty employment unit, Business Futures, who offer dedicated Personal Employment Tutors who are industry trained, and can call on an extensive network of employers with a wide range of internship opportunities. Business Futures also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. They also host employer events throughout the year, giving you the opportunity to network with employers offering placements, internships and graduate roles in the marketing sector.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career."

Where our graduates work

Our graduates have gone on to a range of careers in Marketing, Advertising, PR, Brand management, Marketing Research, Digital Marketing, sales and general management with a wide range of large and small organisations such as IBM, Hewlett Packard, Rolls Royce, Procter and Gamble, Jaguar Land Rover, Silverstone, McCann Erickson, Volkswagen, South African Airlines, Millward Brown, Chime Communications.