Fashion Management with Marketing MA at De Montfort University

This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.  

Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.  

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your own critical position on the major sustainability issues facing the sector. 

Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations. 

Key features 

• Develop a technical understanding of the fashion industry, combined with a solid foundation of management principles and customer marketing 
• Benefit from the expertise of our highly experienced academics and valuable insights of guest lectures from leading professionals in the sector  
• Undertake a work-based project in a real-world setting to develop your chosen specialism, while putting your skills into practice at a professional level 
• Take an optional year-long work placement to gain essential practical experience to set you apart from the crowd in this competitive sector 
• Join our close-knit interdisciplinary community which fosters a supportive learning environment for students from around the world 
• The award-winning  Vijay Patel Building  provides both the space and the facilities to foster creative thinking, where ideas can develop and flourish for all of our art and design students. 

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.