Marketing BA (Hons) at De Montfort University

Marketing is critical to the success of any modern company and this course will introduce you to the principles and the practice of excellence in this key ingredient of business success. 

Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help you develop the transferable skills that are valued by professionals and industry experts.

Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.

Choose from a broad range of Marketing modules, such as Marketing Essentials, Direct and Digital Marketing, Marketing Planning and Management and Retail Marketing.

Key features

• Our Fox’s Lair initiative gives you the opportunity to prepare for the business world by presenting your plans and ideas to business executives.

• Our #DMUworks team will help you gain the skills that employers are looking for through placement opportunities with local, national and global companies. Marketing students have landed placement roles with Volvo Group, DHL, Pfizer, FedEx, Rolls-Royce, Bosch and Saint-Gobain.

• Our graduates have gone on to careers in globally-renowned organisations. Recent successes include Capita, Shoezone, Network Rail and Vodafone.

• CIM and IDM accreditations mean significant exemptions from professional qualifications, depending on your module choice.

• Enjoy an international experience with #DMUglobal – on these trips you will visit sites like New York-based advertising agency McCann giving students an honest and refreshing insight into how advertising works in America.