Business Analytics at Durham University

The MSc Business Analytics course is intended to provide premium Masters-level education and training in relevant areas of contemporary business analytics in a supportive research-led interdisciplinary learning environment.

The broad aims are:

• To develop advanced and systematic understanding of the complexity of data, including the sources of data relevant to business, alongside appropriate analysis techniques

• To enable you to critically review and apply relevant business analytics knowledge to practical situations

• To develop a critical awareness of current issues in business analytics which is informed by leading research and practice in the field

• To develop a conceptual understanding of existing research and scholarship to enable the identification of new or revised approaches to business analytics practice

• To develop creativity in the application of knowledge, together with a practical understanding of how established, advanced techniques of research and enquiry are used to develop and interpret knowledge in business analytics

• To develop the ability to conduct research into business analytics issues that requires familiarity with a range of business data, research sources and appropriate methodologies and ethical issues

• To develop advanced conceptual abilities and analytical skills in order to evaluate the rigour and validity of published research and assess its relevance to new situations

• To extend the ability to communicate effectively both orally and in writing, using a range of media