MARKETING AND MEDIA - BA (HONS) at Keele University

You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy.

In the media modules of the course you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You will study a distinctive combination of media theory and creative m