Digital Economy MSc at Kings College London

Overview

Study the ways in which digital is changing how we work, transact, collaborate and control labour, institutions and markets around the world on our Digital Economy master's. The course focuses on digital products, services, processes, business models, monetisation and orchestration and offers students a unique and compelling mix of theory and practical knowledge of the digital economy.

The course is perfect for students who want to develop a career in the digital arena.

Key Benefits

• Study in a department ranked no 1 in the UK for the power of its research (most recent Research Excellence Framework)
• Gain the ability to analyze the strength and value of innovative business models underlying digital companies and the public sector
• Obtain a grounding in how digital innovation needs to be managed and co-ordinated
• Enjoy research-lead teaching by lecturers who are specialised in digital innovation and digital economy
• Bridge theory and practice with highly interactive and case-study based teaching

Description

The teaching on this course will offer you cutting-edge education through research-led teaching in the department of Digital Humanities. 

You will gain:

• Knowledge and understanding of the effects of digital on contemporary society.
• Understanding of the main critical and theoretical approaches to the analysis of digital at a macro level and micro level.
• Knowledge of how digital artefacts are unique and lead to innovative forms of products, services and processes.
• Understanding that can be applied to practice with regard to managing digital artefacts at micro level.

Career prospects

Our graduates will follow a broad range of career paths. The skills you develop on this course are likely to be particularly transferable to work in digital companies and positions that need skills in digital business models, ecosystem strategies, social media managment, analytics, CRM management, digital advertising, market research, and platform scaling and growth analysis.