Digital Marketing MSc at Kings College London

Do you want to pursue a career in digital marketing? We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, and through our course you’ll discover the tactical ways contemporary businesses use digital marketing to drive results.

Digital techniques are more important than ever in marketing. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.

Our Digital Marketing MSc will provide you with specialised knowledge and skills through a rigorous academic study of marketing in the digital landscape. You’ll discover how businesses use digital marketing and explore a range of topics such as digital strategy, brand management, social media, neuromarketing and marketing analytics.

Key benefits

• Explore key digital trends – Learn the techniques shaping the industry today, the strategic & tactical uses of digital marketing, examine the digital environment and understand how to be competitive in contemporary business.
• Study in London - We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, so you’ll benefit from studying our innovative course while studying in the capital.
• Stand out to employers – Gain the knowledge and skills you’ll need for a career in digital marketing. Digital skills are now essential to the marketing profession, and our course will equip you with both the theoretical understanding and practical knowledge to progress to a range of digial marketing careers.

Description

Our MSc in Digital Marketing is designed to equip you with the knowledge & skills to progress to a range of digital careers.

You’ll build a solid foundation in core digital marketing principles through our range of core modules:

Digital Marketing Strategy – A comprehensive introduction to digital strategy to enhance your knowledge of marketing concepts in the digital space.

Digital Marketing Communications – Evaluate the strategic issues involved in marketing communications in a digital context.

Digital Consumer Behaviour – Understand the key psychological theories which underpin digital consumer behaviour.

Marketing Analytics - Critically apply marketing analytics to solve marketing problems in a variety of marketing areas, including pricing, retailing, advertising, new product development, and digital marketing.

Research in Marketing – Discover the concepts and techniques used in marketing research and how it contributes to business decision making.

You’ll then have the chance to broaden your knowledge and skills through our selection of elective modules:

Social Media & Marketing - Examine the theoretical underpinnings of social media marketing and critically evaluate the opportunities & challenges posed by the digital context of consumer generated content.

Neuromarketing – Study how marketers use new medical technologies to study the brain’s responses to marketing stimuli and better understand consumer preferences.

Online Retailing – Gain a comprehensive understanding of retailing in an online context.

International E-Services Marketing - Develop an in-depth knowledge of services marketing in an international and digital context, based on state-of-the-art insights in present-day service research.

Marketing & Sustainability - Explore how ethics & sustainability influence marketers and affect consumer decision making & product strategies.

B2B Marketing – Develop an advanced knowledge of business marketing theories and recent developments in business marketing practice.

Course purpose

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. We want to equip you with the skills to understand the key technologies and put them to use.

Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations get their message out more effectively than ever.