Marketing and Design BSc Hons at Lancaster University

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree offers you the chance to study a degree in business with a creative focus.

Delivered by our Design and Marketing departments, you will develop a distinctive expertise in both fields and develop a solid understanding of both their complementary and contrasting theoretical lenses.

This is not about graphic design but rather the theory and development of the design process. You will develop a solid grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising.

Throughout your three years, you will work alongside both marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course.

In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will be encouraged to think about how theory works in practice.

The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities.

The relationship between design and marketing is becoming increasingly more strategic and business-driven. We are ranked third in the UK for graduate prospects for marketing by the Complete University Guide, and this degree gives you the skills to succeed, whichever career path you choose.