Media and Cultural Studies BA Hons at Lancaster University

Media industries and media cultures are constantly changing. Understanding these changes is important as media continuously influence the way we live our lives, get in touch with others, and are informed about the world. As global citizens, we are surrounded by a huge variety of messages, texts, images, and representations communicating a host of competing ideas, opinions, and values. But how much do we really know about how these texts and images are produced and shared? In what contexts do they circulate? How are they are received?

Our Media and Cultural Studies programme provides you with preparation for careers in the creative sector, advertising and marketing, and communications and journalism by helping you better understand media practices, platforms, and (audio-visual) texts in an ever-changing technological context. It provides you with the theoretical insights, analytical skills, and wide-ranging knowledge needed to explore the production, consumption, and meaning of media and culture in today’s society. We investigate the social, economic, political, and practical dimensions of media in a global cultural setting, and recognise the key roles of media in shaping who we are, what we think, and what we value.