Fashion Marketing | BA (Hons) at Leeds Beckett University

Course Details

Learn how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York. You will gain an understanding of business and PR by exploring the fashion journey, from the design stage through to production, display and advertising.

We will teach you to identify and predict trends, and you will learn why these trends are so important to the fashion industry. You will also discover the techniques behind ensuring your brand gets the attention of influential fashion bloggers and how to get your clothing into the headlines, as well as studying fashion history and the effect of political changes and social movements on fashion.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you will work on live briefs set by real clients. You will also have the opportunity to do a placement year and experience a range of careers first hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

INSIDE/OUT

The INSIDE/OUT lecture series offers historical, theoretical and critical analyses of art, architecture and design and welcomes internationally recognised practitioners to come and talk about their practice. Find out about forthcoming events on the INSIDE/OUT webpage

You can see examples of our students' work in our end of year show publication.

Course Benefits

This course combines the established expertise of our Leeds Business School with the innovation and creativity of our fashion teaching team. You will benefit from the knowledge and experience of both these areas as you explore marketing and how it relates to the fashion industry.

You can choose to spend a year in industry as part of your course, enabling you to gain work experience and develop contacts in the fashion industry.

You will also have the opportunity to work together with our BA (Hons) Fashion students helping them to market their work and sharing ideas to create a brand identity for their clothing.

We work with the Leeds Fashion Initiative, an incubator for recent graduates, to give you access to expertise and advice. Our links with the Initiative also give you the opportunity to work on live projects while you are a student.