International Tourism Management with Marketing | BA (Hons) at Leeds Beckett University

Course Details

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

Combine your passion for travel and exploration with a marketing focus. You will identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms. You will gain an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with.

You will acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success. You will also gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector.

In your second and third year, you will have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences. In the final year, you will develop an entrepreneurial approach by working on live projects with key industry partners to create new solutions to real-life marketing challenges.

Course Benefits

During the course, you will learn from world-leading experts in tourism and marketing as well as access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA. You will also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.

An optional work placement and the chance to study abroad for a semester will offer you the skills and expertise that are in demand by travel and tourism employers.

UK CENTRE OF EXCELLENCE
We were the first UK University to be recognised as a Centre of Excellence for Tourism (ITT). Awarded by the leading professional body, the Institute of Travel & Tourism, this recognition puts us at the forefront of education and research in this dynamic sector.

ITT is the only professional membership body for the UK travel and tourism industry. It allows you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.

STUDY ABROAD AND VOLUNTEERING
We offer study abroad opportunities at any one of our partner universities in Australia, Germany, Scandinavia, Spain and the USA. There may also be opportunities to go on an international volunteering programme and work on local economic and community development projects in The Gambia, Thailand, India, USA, Sri Lanka or Mexico.