Marketing Management | BA (Hons) at Leeds Beckett University

Course Details

Marketing is a highly dynamic sector in the world economy. All organisations benefit from a marketing function and this course will give you a thorough grounding in the principles and practice of marketing. On this accredited course, you will develop expertise in managing all aspects of marketing activity, including research, branding, communications and optimising the use of digital content. You will also learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Visit our blog, Marketing Leeds , for insight into work produced by current students during the second year of their course.

Course Benefits

There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, hear guest lecturers from the world of marketing and advertising, and take a placement year within companies as diverse as Asda, Disney and Creative Race.

Our dedicated employability and placements office will support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

We also have close links with the Chartered Institute of Marketing (CIM) and upon graduation you will obtain Dual Award CIM status, which means that if you graduate with a 2:2 or higher, you will be exempt from studying the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing. You will also only need to study two of the three modules on the CIM Diploma in Professional Marketing in order to gain this qualification. During your time on the course, you can also study CIM modules through the Graduate Gateway programme.

Study abroad opportunities enable you to broaden your experience in global locations such as California, Sydney and Tokyo. At Leeds Business School we're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.