Marketing with Retail Management | BA (Hons) at Leeds Beckett University

Course Details

Retail is one of the largest and most dynamic industries in the world today, employing over three million people in the UK, and this course will prepare you for a career in this innovative industry. You will join the wider academic community of Leeds Business School while you study the retail management process with a particular focus on the marketing environment and its effects on consumer behaviour. You will gain an in-depth understanding of multichannel retail and its functions such as strategy, buying, supply chain, visual merchandising, finance, fashion and marketing, as well as having the opportunity to undertake a 48-week industry placement. You will also develop leadership skills to become an innovative, consumer-focused professional.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Visit our blog, Marketing Leeds, for insight into work produced by current students during the second year of their course.

Course Benefits

Our teaching team is made up of experienced retail and marketing professionals who have successful working relationships with many key retail stakeholders in Leeds. These include Hammerson and Town Centre Securities - developers of the Eastgate Quarter, Land Securities - the developers of the Trinity Quarter and owners of both the White Rose Centre and the Leeds Shopping Plaza, and the City Centre Management Group of Leeds City Council. Your learning will also be enhanced by our strong connections with major retail organisations such as Morrisons, ASDA, Wilkinsons, Arcadia and OASIS. In addition to our robust links with industry, you will also have access to the Retail Institute which uses expertise from across our University to help businesses improve the consumer experience and help make a real difference in the economy.

Our dedicated employability and placements office will support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.