Public Relations with Journalism | BA (Hons) at Leeds Beckett University

Course Details

Gain an insight into the fast-paced worlds of both PR and journalism and learn how skills in these areas can overlap to offer up a range of exciting career opportunities. On this course, you will experience the world of reporting - from sourcing and editing news stories to working on rolling news items under the pressure of strict deadlines. You will learn how to write for print, digital and online media, changing your style from impartial to persuasive. You will also develop expertise in crisis and reputation management and in organising media campaigns.

Course Benefits

Your future career is hugely important, that's why employability and work-related learning is embedded throughout our course. You will have the opportunity to engage with professionals from a host of organisations - these may include BBC, Glaxo Smith Kline, Disney, John Lewis, Nike, Warner Brothers and ITN, Sky, Yorkshire Post Newspapers, the Guardian, and the Independent. Our close links with industry offer a variety of long and short placement opportunities in PR and journalism. If you choose to study this course over four years, you can work for one year in the industry.

You will have the opportunity to learn from individuals at the top of their industry through our guest lecture series. Past speakers include Kitty McGee who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, the past Chair and President of the Academy of Marketing, Russell Craig Senior Director of Media and Community Relations at Asda and the Editor of Cosmopolitan magazine.

Our dedicated employability and placements office will support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.
 

You will also take part in a number of simulated news events and work with clients on live briefs gaining a real feel of this dynamic media environment. As well as the opportunity to work with a variety of employers, you will also access our purpose-built facilities, which include ICT suites, a news and simulated press room, TV and radio studios.