BA (HONOURS) Business and Marketing at Sheffield Hallam University

• Develop your understanding of marketing while maintaining a broader business perspective.
• Learn to adopt a global mindset and understand marketing in a wider domestic and business context.
• Have the opportunity to study and work abroad and gain hands-on experience of the education environment – with the possibility of Erasmus funding being available to support costs for overseas study.

This course enables you to hone your intellectual abilities and analytical skills. You’ll gain skills in quantitative and qualitative information collection, analysis, synthesis and interpretation, making you a confident candidate for future employment.

You learn through 

• lectures
• seminars
• workshops
• problem solving exercises
• case studies
• individual and group presentations
• directed learning activities

Work placements

In year three you’ll have the opportunity to apply the skills you've gained by taking a one-year paid work placement. It’s a great way to improve your industry knowledge with real insight and experience, and to build an eye-catching CV to impress future employers.

Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. You may also have the opportunity to spend a semester at a European university and undertake a 12-month work placement abroad – with the possibility of Erasmus funding being available to support costs for overseas study.

Live projects

You’ll experience work-based projects in each year of your course to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.

Networking opportunities

Prepare for your career through the student Marketing Society, which you gain automatic membership to as a new student. This also gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities.

We’re one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We’ve also joined forces with CIM to give you the chance to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures we’re equipping you with the best opportunities for a successful marketing career.

Future careers

This course prepares you for a career in

• account management
• advertising
• business analysis
• business development
• buying
• distribution management
• event coordination
• management consultancy
• marketing communications
• market research analysis
• personnel management
• press
• product management
• project management
• recruitment consultancy
• retail management
• sales direction

Previous graduates of this course have gone on to work for

• Allianz
• Bloomberg
• L'Oreal
• Centrica
• Honda
• Renault
• Gripple (UK)
• Cummins
• Fujitsu
• GlaxoSmithKline
• Kent County Council
• GE Money
• IBM UK
• Janssen Pharmaceuticals
• Norwich Union
• Pirelli
• Royal Bank of Scotland
• SAP
• SSE
• Telefonica UK (O2)
• Tesco
• WestfieldHealth