BA (HONOURS) Fashion Management and Communication at Sheffield Hallam University

• Express yourself through the creation of new fashion narratives and contemporary outcomes.
• Learn innovative fashion management and communication techniques and effective academic methodologies.
• Enhance your employability by networking and learning from visionary and sector-leading practitioners.
• Experience real-world enterprise projects that drive your employability.
• Develop your ability to influence the future of the industry by exploring ethics, sustainability, socio-cultural factors and consumption.                                                                 

This course is designed for people who are captivated by fashion and its connections to lifestyle and society. You'll develop a new sense of innovation and transparency for future industry practice by exploring sustainability, socio-cultural factors, consumption and responsibility.

You will develop your communication skills using a diverse range of software and creative media, and techniques including digital graphic design and print, photography, moving image and interactive media. You'll develop your management skills by directing projects and learning marketing methodologies which can be applied to new fashion trends and consumer experiences.

You’ll learn through

• group and individual tutorials
• interactive lectures
• seminars
• practical activity-based sessions
• demonstrations
• applied industry (live) projects
• creative thinking workshops
• studio-based project work
• work review sessions
• study trips
• peer group activities
• Blackboard online learning portal
• presentations and feedback sessions
• self-directed study

Work placements

You’ll have the opportunity to arrange a single or multiple work placement/s in between your second and third years. Placements give you real-world experience to prepare you for your future career. Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding  (subject to the UK’s continued participation in the Erasmus+ programme following the Brexit transition period).

Live projects

During the course, you'll be introduced to a variety of practical industry tasks and activities in collaboration with contemporary fashion brands and practitioners. Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion. You'll also have the opportunity to participate in industry-recognised events and engagements with Graduate Fashion Week and the British Fashion Council.

Field trips

We endeavour to go on study trips and visits in the UK and abroad – with free travel and accommodation for all mandatory field trips on the course. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections. You may further enhance your studies with optional field trips, though these will incur additional costs. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs, in addition to visiting leading fashion, communication and design museums.

Competitions

Our students are encouraged to enter national and international competitions. Past competitions such as the British Fashion Council, D&AD and Graduate Fashion Week have helped students to build upon their professional profiles through individual coverage and exposure.

Future careers

This course prepares you for future study and careers in

• styling
• marketing and promotion
• journalism
• influencer media
• fashion photography
• visual merchandising
• digital design
• trend prediction
• public relations
• events management
• product development
• visual merchandising
• brand strategy

Many of our recent graduates are currently self-employed or employed across a selection of professional roles by a variety of fashion brands, including

• Adidas
• JD Sports
• Missguided
• Urban Outfitters
• The White Company