BA (HONOURS) Marketing at Sheffield Hallam University

• Benefit from a student-focused approach to learning.
• Learn through critical thinking, problem solving and traditional methods.
• Have the opportunity to work abroad – with the possibility of Erasmus funding being available for European placements.

Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace. You’ll gain the skills you need to apply marketing principles and techniques to a range of business problems.

he approaches to learning and teaching on the course vary between modules. You’ll experience and engage with a variety of learning and teaching methods, enabling you to develop your knowledge, skills and expertise.

You learn through

• lectures
• seminars
• problem solving exercises
• case studies
• self-managed studies
• individual and group presentations

Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

In the second year of the course you’ll undertake a comprehensive set of activities focused on employability, and in particular, work experience to prepare you for a year in industry. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Your work-experience projects will increase your knowledge, skills and attributes to prepare you for graduate-level employment.

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

Future careers

This course prepares you for a career in

• marketing
• brand management
• market research
• digital marketing
• customer care
• service management
• project management
• promotional management
• sales and key account management
• new product management
• supply chain management

Previous graduates of this course have gone on to work for

• Mattel
• Hewlett Packard
• IBM
• O2
• River Island
• Everton Football Club
• Hilton Hotels
• Kimberley-Clark
• Audi
• John Lewis
• Nestl?
• ASDA
• Rainforest Foods
• Greencore Group
• Game