BA (HONOURS) Marketing Communications and Advertising at Sheffield Hallam University

• Gain the skills and attributes for a career in marketing communications and advertising.
• Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
• Understand the latest digital and traditional marketing communication concepts and techniques.
• Have the opportunity to work abroad – with the possibility of Erasmus funding being available for European placements.

Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.

Work placements

The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career.

Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of Erasmus funding being available to support costs for overseas study.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. 

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

Future careers

This course prepares you for a career in

• marketing communications
• digital marketing
• advertising
• agency account management 
• promotional management
• brand management
• creative team management
• sales and promotional management
• public relations
• press
• media planning
• marketing
• events or exhibition management

Previous graduates of this course have gone on to work for

• Google
• Microsoft
• McCann Erikson
• WDMP
• Uber Agency
• Tesco
• Morrisons
• Disney
• Homebase
• Wilkinsons
• Go Outdoors
• Boots
• ESPN
• Harrods