BA (HONOURS) Marketing with Psychology at Sheffield Hallam University

• Learn how to apply psychological theory to marketing practice.
• Understand contemporary marketing and consumer psychology.
• Gain hands-on experience through placements and live projects.
• Graduate as a creative, innovative and entrepreneurial marketer.

On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.

Work placements

We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.

Field trips

There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.

Networking opportunities

We have a student Marketing Society that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

Competitions

The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.

Future careers

This course prepares you for a career in

• marketing management
• brand management
• customer insight
• consumer psychology
• marketing research
• communications — either on client or agency side
• creative team leadership
• executive market research
• brand management