BSC (HONOURS) Events Management at Sheffield Hallam University

• Learn the specific skills needed to create memorable event experiences, both physically and virtually, demonstrating business value for employers and clients.
• Study the essential aspects of planning and delivering safe and effective events, from delivering persuasive pitches to delivering the event itself.
• Specialise in the area of your choice.

In a fast-growing industry, take on the challenge of delivering memorable events. At the end of your first year you can choose to remain on the events course or specialise in one of the following four areas – tourism, arts and entertainment, experiential marketing, or leisure management and sports events. Your final degree will reflect the specialism in its title, boosting your career prospects in that field.

Work placements

You will have the opportunity to undertake a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Through our strong relationships with employers we can help you to secure a valuable placement opportunity and support you whilst you're there. We have a team of staff and tutors who will support you to find the placement that suits your ambitions.

Alternatively, you have the opportunity to apply to complete the Learning in the Workplace semester where you work and study at the same time, with academic lessons carried out remotely during allocated study periods while on placement. This is recognised by the University as a placement and offers you a quicker way to complete your studies and gain work experience in three rather than four years. By successfully completing this experience, you will be able to obtain 'placement' in your degree title and enter directly into the final year of studies.

Live projects

Activity-based learning is used throughout the course to develop key skills, culminating in the final year where you will design, plan, market and deliver an event, either for a local charity or a business client, using all of the skills, knowledge and experience gained throughout the course.

Throughout the course, our links with local and national event organisers mean that you will be able to undertake work experience in a variety of event sectors. Previous work experience has been offered from the Glastonbury Festival, Welcome to Yorkshire, O2 Academy Sheffield, Tramlines Festival, The Great North Run, Cancer Research UK and Sheffield United.

Networking opportunities

Our links with industry mean you will be able to engage with a wide range of guest speakers from across the events industry. Previous guest speakers have included Martin Green of the London 2012 organising committee (LOCOG), Simon Graveling of Athens 2004, London 2012 and Sochi 2014, David Jamilly of Theme Traders, and Jon Hughes from KPMG.

Future careers

The events industry currently employs 530,000 people, is growing each year, and is expected to be worth £48.8bn by 2020 (BVEP, 2015).

Previous graduates of this course have gone on to work for

• the 2012 and 2016 Olympics Games
• Banks Sadler
• Welcome to Yorkshire
• Hilton Hotels
• TRO
• Because Experiential Marketing
• Vodafone
• Olympia London