BSC (HONOURS) Food Marketing and Product Development at Sheffield Hallam University

• Learn the ins and outs of the food industry — studying both manufacturing and retail perspectives.
• Gain the practical experience and theoretical knowledge that food marketing requires.
• Benefit from excellent graduate career opportunities — whether in management, buying, marketing or development.

This course allows you to delve deeper into an exciting industry. You'll tackle food marketing and product development from a range of angles and perspectives — preparing for a rewarding career.

Live projects

There are numerous real-world studies and projects that are undertaken throughout the course. These give you useful real-world experiences, and an opportunity to make industry contacts.

Work placements

You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous students have gained placements at organisations such as Tesco, Asda, Sainsbury's, Morrisons, Bakkavor, Greencore, Unilever, GSK and Samworth Brothers.

Networking opportunities

Industry professionals from a variety of disciplines present guest lectures and lead workshops giving you subject knowledge across a variety of modules throughout the course. You will have the opportunity to meet employers as part of the placement process, at employment fairs, and during practical work based projects. You also work on a live consultancy challenge during the final year, where you are given a brief from an industry partner, which requires you to design, plan and deliver solutions to real food marketing problems.

Future careers

This course prepares you for a career in

• food marketing
• food buying
• food product development
• food retail management
• brand management
• advertising and marketing communications
• account management
• category management

We actively engage with food retailers and food manufacturers and design our course around industry needs to ensure that you enjoy excellent career opportunities.

Previous graduates of this course have gone on to work for

• Unilever
• Marks & Spencer
• Samworth Brothers
• Sainsbury's
• Tesco
• Asda
• Northern Foods
• Aldi