MSc International Marketing at Sheffield Hallam University

Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.

Course summary

• Develop an understanding of the international marketing management process and how it is applied in industry
• Identify and develop professional marketing skills in preparation for future application and employment
• Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.

Applied learning

Work placements

An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.

Live projects

Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.

The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.

Future careers

This course prepares you for a career as

• an international marketing manager
• business development manager
• shipping executive in countries such as China, India, Greece, Netherlands and UK

Some of our graduates return home to manage family businesses.

Previous graduates of this course have gone on to work for

• Robert Bosch SA
• Servisair
• Swisscom AG
• Inlecom Systems Ltd