Marketing, BSc (Hons) at Swansea University

Can you picture yourself working for a multinational marketing agency with a household name brand? This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level.

Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you everything you need for a career as a marketing practitioner.

Taught on the Bay Campus at a stunning beachside location, the BSc Marketing degree at Swansea University offers a strong grounding in marketing principles and key management disciplines.

By combining your learning of marketing strategy with contemporary topics on consumer behaviour, marketing research, international marketing and digital marketing, you will learn to think critically and make well informed strategic marketing decisions with impact in the real world.

This is the perfect choice if you want to pursue an energising, long and successful career in the field of marketing.

WHY MARKETING AT SWANSEA?

• Ranked 16th in the UK for Marketing (Complete University Guide 2021)
• Ranked in the UK Top 15 for Research Quality (Complete University Guide 2021)
• Accredited by nationally recognised bodies, including CIM which is the world’s leading professional marketing body and has a global membership base
• Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
• Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.
• A diverse student body from over 60 different countries
• Based in the £22 million School of Management building on the new Bay campus

YOUR MARKETING EXPERIENCE

Marketing at Swansea is a versatile degree giving you the chance to study abroad or work in industry for a year. These personally character-building opportunities can deepen your skill-set and broaden your horizons when it comes to finding employment.

In year 1 you develop a core foundation in business management and marketing, studying a range of business related topics. In the following years you will specialise in marketing specific modules and have the chance to explore elective modules from other business disciplines.

Our teaching staff have hands-on experience of marketing theory and practice. Through lectures, tutorials and one-to-ones you will absorb their academic expertise and knowledge of how real marketing actually works.

If this course inspires independent marketing aspirations of your own, we can help. Our range of support includes business mentoring alongside corporate partners with a wealth of industry experience.

During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms.

MARKETING EMPLOYMENT OPPORTUNITIES

Marketing graduates from Swansea are in an excellent position to secure stimulating employment within diverse sectors and organisations, locally and internationally.

Whether you target the big multinational agencies such as Ogilvy, Edelman, McCann or IBM, global household brands or smaller organisations, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following:

• Marketing Manager
• Media Buyer
• PR Account Executive
• Brand Manager
• Management Consultant