MSc Marketing and Brand Management at University of Essex

What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

• managerial and cultural perspectives on marketing
• branding and consumer behaviour, including cultural considerations
• strategic brand communication
• corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School. We’re in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

This course is also available to study part-time and you may be eligible for scholarships and discounts. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Why we're great.

• Learn from expert academics and marketing practitioners
• Our Students’ Union Creative Suite gives you access to software used by leading marketing agencies
• Essex is in the top 5 for social science research (REF 2014) – we use theory to address today’s management challenges

Our expert staff

As well as learning from our internationally renowned academics, you hear from a range of professionals already working in the field. They help you to understand how to use your degree in a professional context, meaning that you graduate as an experienced independent researcher, marked by both academic rigor and business relevance.

Specialist facilities

This degree is based at the Colchester Campus, at the state-of-the-art Essex Business School building, with its zero carbon design.

You benefit from a range of excellent learning and social facilities, including modern teaching rooms, a winter garden and sun terrace, with plenty of space for group working, and Bonds café. You can also access study skills workshops and advice from the EBS Learning Team.

The Silberrad Student Centre is open to all students and is home to the Students’ Union Creative Suite. This collection of Apple Macs installed with the latest editing software, such as Adobe InDesign and Photoshop, has a similar feel to the offices of modern marketing agencies and provides you with free-to-use technology that can greatly enhance your studies.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation and ethical awareness.

In 2017, 80% of our postgraduate taught students were in professional employment or further study within six months of graduating (DLHE 2017). Read our graduate profiles to see the types of large and small organisations our students progress to work at, such as:

• Grant Thornton LLP
• Inter-American Development Bank
• European Central Bank
• KPMG
• HP
• Groupon
• fast-growing digital agency, Footprint Digital
• award-winning marketing agency, Coast Digital

We’re also proud of our student entrepreneurs, including international business incubator 0100Ventures and entrepreneurship website SlovakSTARTUP.