MEDIA MANAGEMENT MSc at University of Glasgow

The Masters examines the economic, managerial, legal and cultural frameworks within which media organisations and industries operate. If you are an aspiring or existing media manager, or have a strong interest in the media sector, this programme has been designed for you. It combines advanced-level media and management-related studies with a special focus on media economics and on media and cultural policy.

• In recent years, we have had speakers from the BBC, Channel 4, the Financial Times, the UK communications regulator Ofcom, MTV Europe, The Sunday Herald, the Press Complaints Commission and the British Film Institute.

• You have the opportunity to pursue your own special interests through elective courses and supervised individual research within a dedicated and well-resourced postgraduate teaching and research centre.

• The programme is led by an international expert in media economics. You will be taught by academics from the University’s Centre for Cultural Policy Research, Adam Smith Business School and School of Law, and experienced industry figures will give presentations.

PROGRAMME STRUCTURE

Media management involves a taught course, which will run from September 2021 to April 2022 followed by an individual supervised dissertation.

The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.

Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.

Semester 1

In semester one, you will complete four compulsory core courses, totalling 60 credits.

Core courses

• MEDIA ECONOMICS
• MANAGING STRATEGIC CHANGE (MEDIA MANAGEMENT)
• MARKETING MANAGEMENT (MEDIA MANAGEMENT)
• RESEARCH METHODS 1 (CCPR)

Semester 2

In semester two, you will complete two compulsory core courses totalling 40 credits, and one or two optional courses totalling 20 credits. 

Core courses

• MEDIA & CULTURAL POLICY
• RESEARCH METHODS 2 (CCPR)

Optional courses

Optional courses may include, but are not limited to:

• INTELLECTUAL PROPERTY LAW
• DIGITAL TRANSFORMATION: NEW MODELS OF BUSINESS
• ISSUES IN AUDIENCE MANAGEMENT

Dissertation

At the end of semester two, you will produce a substantial piece of writing of 12,000 - 15,000 words, presenting original research on a topic relevant to management of media, to be submitted in December.

• MEDIA MANAGEMENT DISSERTATION

Programme alteration or discontinuation
The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. 

CAREER PROSPECTS

Course subjects will help prepare you for a range of management careers across the media sector, including in economics, business strategy, media policy, intellectual property rights and marketing. 

At the same time, the programme offers an academically engaging and rewarding experience allowing you to embark on policy advisory and consultancy roles or to pursue further postgraduate studies.

Positions held by recent graduates include Scottish Affairs Officer, Manager Internal Communications, Product Manager, Press Officer, Broadcasting Manager and Creative Director.