Sport Business Management (High Performance Lead) BA (Hons) at University of Gloucestershire

You’ll develop skills in managing sports events, facilities and people, as well as capitalising on business opportunities in this dynamic industry, with a focus on high performance leadership.

You’ll gain experience through professional placements, students have recently worked for Ironman UK, Gloucestershire FA, Mark Johnston Racing, England Rugby Tours as well as for sports businesses in the USA, Australia and New Zealand.

You’ll also build your industry understanding through sports practitioners in lectures with recent guests including professionals from The Football People, Cricket South Africa, Severn Stars Professional Netball Team, Gloucester Rugby and Aspire Sport and Cultural Trust.

Study style

You’ll develop your critical and creative thinking in interactive lectures and seminars, taking part in discussion-based tasks such as analysing case studies, or applying recently learned theory to real-world projects.

Your first year will introduce you to the fundamentals of sports business as well as community sports provision. Learn why sport is so important to people and examine the policies and protocols that govern the industry. In your second and final years you’ll deepen your commercial knowledge. Gain experience on a professional placement as well as managing real-life sports events.

You’ll choose modules to match your interests and career goals. As well as the High Perfomance Leadership modules, you could choose to study topics such as sports-tour management, community sport partnerships, digital media and sport, or event design and production.

Graduates from this course can go on to work as:

• Rugby clubs
• The Football Association
• Sky Sports
• Amazon
• IBM
• Events management
• Secondary education.