Marketing Management, BA Hons at University of Greenwich

Gain practical experience by working on live briefs on a marketing management degree that also offers exemptions from CIM and IDM marketing examinations.

Based on essential marketing principles, our degree in marketing management provides the skills and knowledge you'll need to start your marketing career. 

Modules include customer insight, brand management and social media and there is the option to study specific fields of marketing or advertising. You'll also get to work on live briefs from businesses such as the Institute of Direct and Digital Marketing, providing you with practical experience while you study.

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

What you should know about this course

•  Ideal if you want to use your creativity and influence strategy and you're keen to impact the digital era as a marketing manager
•  This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing
•  Our marketing subjects are ranked highest in London overall 

Careers and placements

Will I have a work placement?

Work placements are optional, and you are responsible for arranging your placement with support from the university.

Previous students have secured a placement year at The Walt Disney Company, PwC and IBM.

How long is my placement?

Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.

What are the financial arrangements?

UK placement annual salaries range between £13,000-£18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses in lieu of a full salary.

What sort of careers do graduates pursue?

Graduates can pursue careers as advertising account executives, social media managers, marketing executives, and copywriters. Many more opportunities exist in branding, market research and consultancy.

For an outstanding alumni career profile, see Trevor Goul-Wheeker.

Are internships available?

Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:

• CV, cover letter, and interview tips
• Careers fairs
• Overseas exchange
• Mentoring