Web Design and Content Planning, MA at University of Greenwich

The MA Web Design and Content Planning programme provides students with the hands-on skills necessary to plan, design, build and promote a website using best-practice and industry-standard techniques.

Why study this at Greenwich?

•  This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites.
•  It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry.
•  Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a contemporary, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design: technical, functional and aesthetic.

The technical aspects provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites that provide a good user experience. Principles include, information architecture, content strategy, accessibility, search engine marketing and optimisation (SEM/SEO).

The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

The department is based in a state of the art building designed by the award winning architects Heneghan Peng; it is equipped with fourteen rooftop landscapes, cutting edge digital workshops, extensive design studios, a world-class library and two gallery spaces.

Our building is located in the heart of Greenwich, the newest addition to a suite of magnificent buildings that occupy the UNESCO World Heritage site and the location of the Greenwich Prime Meridian.

Outcomes

The aims of the programme are to:

• Equip students with a professional level of competence in web design and content management
• Provide students with the opportunity of creating a live website and to measure its success
• Help students become familiar with the growing and fast-evolving body of knowledge within the web design discipline.

Additional information

Assessment

Students are assessed through coursework, a portfolio of project work and their involvement with online activities.

Careers

This programme offers enhanced skills for use within the applicant's current career or a new career in web design. Graduates from this programme are now working as front-end developers, user experience designers, SEO consultants and project managers in digital media.