Fashion Brand Marketing BA(Hons) at University of Huddersfield

Fashion Brand Marketing BA (Hons) takes a broad view of everything that goes into the creation, communication, and consumption of fashion products and brands. It gives you the skills and knowledge to develop creativity and expertise within a commercial framework that directly reflects current fashion industry practice.

Fashion Brand Marketing BA(Hons) provides you with the creative resources in an environment where you can experiment and personalise your learning.

You'll share first-year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and represent contemporary practice to develop the experience you need.

• You’ll be equipped to research new products and market opportunities, you’ll learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, In the highly competitive global fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement, and exciting events. You’ll learn how this is done whilst completing a range of innovative projects

The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels.