Digital Marketing and Analytics - MSc at University of Kent

Tomorrow’s world has changed. In our physical distance, we are closer than ever, digitally. Business is even more global and customers are increasingly on the other side of a screen. It is paramount that we understand digital consumers of the future and captivate them with innovative digital marketing material that actually delivers.

Studying MSc Digital Marketing and Analytics at Kent Business School, develop a deep understanding of theories and methodologies across digital media platforms and become a seasoned expert in analytic techniques to measure effectiveness.

Our course has a strong focus on marketing metrics and a large practical element, allowing you to physically apply theoretical knowledge and hit the ground running with digital campaigns for real life businesses.

Studying at our historic Medway campus with close links to London, learn from our internationally recognised team of specialists at the top of research in their field.