Marketing (Joint Honours) BA/BSc (Hons) at University of Northampton

For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities.

The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s instore or on social media.

In this increasing complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations.

We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies and if you haven’t secured full-time employment 12 months after graduating* we will secure a three – six month paid internship for you, or support you into postgraduate study.

*with a 2:2 degree classification or higher

Course Highlights

• Flexible study options, choose the modules that best suit you.
• Part-time study available to fit around your schedule.
• Guaranteed paid internship with the Northampton Employment Promise.
• HP Laptop and software included with this course.

Course Details

Taking a Joint Honours award allows you to have more flexibility in your studies and also potentially in your future career. Marketing combines well with a whole range of different academic options to give you a powerful combination of different career pathways. Marketing skills are highly prized by employers and can be applied and adapted to create lasting customer value in a number of different business sectors.

Studying Marketing Joint Honours will help you to develop your marketing skills in customer analysis, marketing planning, research, brand management and more all within a digital and global landscape. These skills can be put to good use in a small enterprise, the not-for-profit sector or in an International organisation. Upon graduation you will be equipped to take on the marketing challenges of the competitive digital world.

A central theme of all of our modules is digital marketing. As you will be aware we are certainly living in a digital world and no marketing course is complete without a digital foundation. You can be sure that you are being prepared for marketing in the 21st century.

In the Joint Honours course you can select two subjects as joint for stage one. You have the option to continue your studies with equal emphasis on both of your chosen subjects as a joint degree in stages two and three, or switch to a major or minor split. Your degree title is derived from the two subjects.

Assessments

A range of individual and group-based assessment methods are used to assess the Marketing Joint Honours course. These include written reports, live-client projects, portfolios, research reports, presentations, multiple choice tests and examinations.

For Joint Honours students taking this course you can expect taught study to be a combination of lectures, seminars and workshops, usually for six hours per week. We recommend that you spend 12 hours per week in self-directed study time.

Scholarships

EU and International Scholarships

We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply.  The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…