MPhil/PhD Marketing at University of Plymouth

Course Details

Exploring the major challenges in today’s marketing world, MPhil/PhD Marketing will provide you with inspiring opportunities to undertake top level research into marketing, product development and distribution matters. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Meanwhile, you’ll grasp research methodology and gain analytical and evaluative skills for understanding complex issues. You would have the opportunity to employ one or more traditional and innovative research methods to do this, be they quantitative or qualitative. The fulfilment of MPhil/PhD Marketing will enhance your capabilities to pursue a progressive career in industry or academia.

This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake.

You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies. Even if you already have a masters degree, you will normally be registered as a ‘MPhil/PhD’ candidate and may apply to transfer to ‘PhD’ status around 10–22 months after registration, based on your progress to date.

You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts.

Your PhD will be assessed via submission of either a written thesis (approximately 80,000 words), or one that combines critical writing with artistic, creative and/or professional practice, and a viva voce (an oral examination).

For full details of what doing a PhD entails at the University of Plymouth, please visit our postgraduate research degrees pages.