BA Degree in Fashion Management and Marketing at University of Richmond

Programme Overview

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers.  The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

Top 5 reasons to study this programme:

• Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research
• Learn about consumer psychology in relation to luxury brands
• Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
• Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
• Contribute to the Richmond Fashion Society and write for our Magazine

After you graduate

Career Paths

Luxury Fashion Brands Management, Retail management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy

In the workplace:

Ernst and Young, KPMG

Further Education

Parsons Design School – New York, UAL, Central St Martins, Harvard Kennedy School, London School of Economics and Political Science, SOAS, University of London, The MIT Sloan School of Management, University of Toronto

Career Support

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.