BA Degree in Marketing at University of Richmond

Programme Overview

Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry.

As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.

Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.

Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

Top 5 Reasons to study BA Marketing:

• Build a comprehensive business understanding which puts marketing into context within organisations
• Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations
• From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience
• Compare strategies involved in marketing and branding
• Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

After you graduate

Career Paths
Accenture, Mindshare, Dentsu Aegis, MediaCom, OmniCom, RAPP Group, Merkle & Periscopix, Ogilvy & Mather, Publicis Group, Havas Media, Fallon, BBH, Leo Burnett, Saatchi & Saatchi, R/GA London, Edelman and Razorfish

Further Education
London School of Economics and Political Science, SOAS, University of London, University of Cambridge, Frostberg State University, Oxford University, London Business School, CASS Business School

Career paths for Marketing graduates
Digital Marketing, social media management, creative content copy writing, account management, branding, user experience marketing, and experiential marketing.

Career Support

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.