MA in Luxury Brand Management at University of Richmond

Programme Overview

The MA in Luxury Brand Management offered in partnership with Condé Nast College of Fashion & Design is a one year full-time or two year part-time intensive programme taught at our Kensington campus. The master is designed in a way that students develop the management, marketing and entrepreneurial skills to explore an exciting career in luxury goods, services and fashion brand management.

Drawing from real time insights of industry experts, in collaboration with Condé Nast College of Fashion & Design, Richmond’s MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals as well as a chance to visit luxury brand headquarters and fashion houses in London.

As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.

This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.

Top 5 reasons to study this programme:

• Attend inspirational guest lectures at Condé Nast College of Fashion & Design
• Acquire practical and applicable business skills
• Join a community that includes successful alumni like Gaia Trussardi
• Find internships with large luxury brands with our support
• Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows

Key areas of study

MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

An opportunity to apply theory into practice through your selected dissertation or research project and get the full support of your personal tutor as well undertaking internships.

The partnership with Condé Nast College provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ.

Career Paths

Luxury brands management, retail and fashion management, hospitality and F&B