Global Marketing at University of Roehampton

• ou will be equipped with expertise in contemporary strategic marketing, focussing on branding and digital marketing.
• You will have opportunities to utilise the School’s links with the world's largest community of marketers, the Chartered Institute of Marketing.
• You will participate in the Global Leadership Programme, an extracurricular course which through lectures, workshops and networking, you will develop your skillset as an international marketing manager.
• You can choose to participate in an international management field trip and gain direct experience of international management practice. 
• As a graduate you will receive a dual award Level 7 Diploma in Strategic Management and Leadership by the Chartered Management Institute (CMI).
• We are ranked as the 6th top university in London for Marketing (Complete University Guide 2020).

Summary

The Roehampton MSc Global Marketing  provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. 

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.