Media Communications at University of Roehampton

This professionally-oriented BA Media Communications is designed to provide you with the creative and critical thinking, executive skills and business awareness to succeed in the creative industries.

You will learn about the key media functions that define consumer culture, including marketing, branding PR, advertising, data, media convergence and audience engagement. This degree will provide you with a deep insight into a rapidly-evolving industry, and give you broad based skills ranging from media production to data analytics.

You’ll learn project management, PR, and practical creative skills such as radio and podcasting, photography and feature writing. You will develop the ability to devise and target messages for a wide range of audiences, and  understand storytelling and media language. You will have the opportunity to conduct research on key topics relating to media communications and will be encouraged to reflect on your own role as a consumer and creator of media content.

You’ll gain important insights into how audiences engage with brands and companies using audio-visual experiences, which will allow you to offer a valuable and informed contribution, particularly to those industries seeking to understand new trends and engage with youth markets.

This practice-based, industry-facing programme is designed to give you real world experience. You will be taught by industry practitioners and will have the opportunity to do a year-long work placement as part of your degree. You will be assessed in a variety of methods, including oral presentations, ‘real world’ case study projects and portfolio work.

When you graduate you’ll be well-placed to go into a number of industries that require multi-skilled media professionals who are aware of the wider importance of media within society and its impact on society. 

• Optional professional placement year 
• Develop creative capacity as well as business understanding 
• Benefit from our brand new, state-of-the-art media facilities
• Learn through activities that are authentic replicas of those undertaken by practioners in the field
• Learn from experts and external practioners working in industry
• Opportunity to exhibit work at an MCL degree show, and graduate with a portfolio