DIGITAL MARKETING at University of Salford

With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.

You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.

Why is Manchester a great place to study Digital Marketing?  Master's student Simge Vurtak says

“I think I made a perfect decision coming to the University of Salford. Location-wise, Manchester offers digital sectors a great hub for growth and innovation and Salford gives students and graduates advantageous access to key businesses, projects, and people in related sectors.”

You will be taught by internationally recognised experts based in the Salford Business School.  Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy.

The programme is highly industry-focussed and culminates in the Industry Collaboration Project.  You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

International students should apply for the MSc route.

The course also offers a distance learning option through our official franchise partner, Digital Marketing Institute

You will:

• Explore digital marketing strategy
• Develop a critical understanding of consumer behaviour
• Expand your knowledge of search and social media marketing