INTERNATIONAL EVENTS MANAGEMENT at University of Salford

You will gain a detailed understanding of the theory and practical applications needed to become a successful events manager in this globally defining industry.

This programme enables you to work on group projects and business simulations designed to improve your experience and practical events management skills. You will learn about the strategies involved in planning and delivering international events from music festivals to corporate hospitality and from business related meetings to conferences and exhibitions. You will also consider the increase in online activity and the virtual experience of live events and how this affects the experience of the customer.

The programme is highly industry-focussed and culminates in the Industry Collaboration Project.  You will choose one of four options to look at a real industry problem and provide researched solutions, helping you put your learning into practice.

As part of her course, Elena did an internship with One Stop Social, developing a single marketing strategy for them and organising an event to showcase the brand.  She talks about her real-world experience in the Made in Salford blog.