PUBLIC RELATIONS AND DIGITAL COMMUNICATIONS at University of Salford

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation. You will gain a solid grounding in the theory and practice of public relations and digital communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation, which is an emerging area within public relations and digital communication. You will benefit from a multimedia approach, learning how to use different techniques which include social media, video and content management, that will support you to optimise the effectiveness of communicating in a digital age.

As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

You will learn from lecturers with strong, relevant professional backgrounds and have the chance to undertake placements in the industry.

This programme offers you the opportunity to focus on digital communications strategies as well as more traditional public relations practice.

You will:

• study at our state-of-the-art MediaCityUK campus, adjacent to the BBC and ITV, in the heart of the region’s growing media hub.
• learn from lecturers with strong, relevant professional backgrounds and undertake placements in the industry.
• learn the latest digital skills and knowledge that are highly sought-after in today’s global digital workplace.