BA (Hons) Sport Business Management at University of Stirling

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the industry’s real needs, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: A place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here.