Marketing and Management with Psychology BSc (Hons) at University of Sussex

An understanding of psychology plays a vital role in understanding changing consumer behaviour and wider marketing sub-disciplines. Boost your career prospects by studying key concepts in both areas. 

Whether you want to launch your own company, become an advertising executive or innovate at the heart of a global organisation, this course will prepare you for a range of marketing and management roles. You’ll study a combination of marketing and management theory and practice, combined with an examination of key psychological concepts within this context.

On this BSc, you’ll develop a valuable understanding of economics, accounting and business law. You’ll also delve into concepts of digital marketing, consumer behaviour, international marketing and marketing analytics. Throughout this course, you’ll critically evaluate organisational and consumer behaviour, while exploring key aspects of contemporary marketing such as global marketing strategy, strategic branding and new product management.

This course fully prepares you for the workplace and you have the opportunity to apply for a year working in industry where you can put your knowledge into practice.

Your future career

Join the University of Sussex Business School and benefit from extensive career support and business connections, including mentoring by employers, networking, guest lectures and the development of your workplace skills.

On this course, you'll gain the skills for a career in a range of occupations, including digital marketing, management consultancy, brand management, market research, and advertising. By studying Psychology, you develop skills in research, data analysis and understanding human behaviour – which can be used to better understand the marketing world.

Outside the classroom you can get careers advice and develop your key skills further by joining our Marketing Society, where you can attend events including: 

• panel discussions from industry experts
• talks from guest speakers and events with leading digital agencies, such as Jellyfish
• opportunities to network with Sussex alumni who are working in the marketing world.