DIGITAL MARKETING at University of West of Scotland

OVERVIEW

Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

Career Prospects

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies.

DIGITAL MARKETING INSTITUTE (DMI)

The MSc Digital Marketing is delivered in partnership with the Digital Marketing Institute (DMI); if you complete our Digital Marketing course you will have the opportunity to receive an internationally and industry-recognised digital marketing qualification. This is in addition to you successfully completing the MSc Digital Marketing and upon successfully completing and passing a Pearson VUE exam.

The DMI is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

Each DMI course syllabus is validated by the DMI’s Syllabus Advisory Council made up of representatives from leading digital giants, including:

• Google
• Twitter
• Facebook
• LinkedIn
• Microsoft 

DMI courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

MSC DIGITAL MARKETING: PRACTICAL, CAREER-FOCUSED LEARNING

The MSc Digital Marketing, in partnership with DMI, is a truly practical Masters course aimed at creating digital marketing professionals who can add value to companies from the outset.

During the course, you will develop essential practical skills as well as develop their theoretical understanding in the field. You will embrace, for example, Google Cloud Services and have the opportunity to use Google Apps such as Blogger, Google Analytics, and Google Webmaster tools. You will also be introduced to popular content management systems and a variety of content development platforms and channels.

Through the variety of modules and assessments on the MSc, you will develop your own creative, digital marketing portfolio which will help you when you graduate to demonstrate your digital marketing skills to prospective employers.

COURSE DETAILS

To exit with a Postgraduate Diploma you must pass the taught modules. More than likely you will continue to work towards an MSc and complete modules and a dissertation.

To achieve the Postgraduate Diploma your studies will include:

• Digital Marketing Practice (20 credits, core)
• Branding People, Places and Spaces (20 credits, core)
• Digital Marketing Theory (20 credits, core)
• Creative Research (20 credits, core)
• Content Media Management (20 credits, optional)

For the Master's, you will undertake your dissertation:

• Marketing, Events & Tourism Dissertation Module (60 credits, core)

To prepare for the optional DMI exam, you will also be able to undertake the following, non-credit bearing module:

• DMI Accreditation module (non-credit bearing)

Finally, you will have the opportunity to develop, as part of the individual module assessments, an online portfolio of competencies that will sharpen your practical skills.