NEW MEDIA ART at University of West of Scotland

OVERVIEW

The BA(Hons) New Media Art helps you discover and develop your own artistic practices through exploring diverse platforms from illustration, moving image, animation, multimedia live performance/installation, projection mapping, sound art, creative coding and immersive media (360 Filming/AR/VR). Through learning and exploring historical, contemporary, cultural and social contexts of New Media Art, you will become ‘Technical’, ‘Critical’ and ‘Creative’ practitioners.

With investment and collaboration with creative partners, the focus of our course will support you to become leading creative practitioners, merging art, culture, and technology. Our course will provide you with the skills to place you in a strong position within the creative landscape, with in-depth arts training, whilst developing your abilities to explore and experiment with new media and digital technologies.

The course introduces a broad range of media technologies for art making and creative employment, and you will develop a comprehensive and extensive portfolio during your studies.

Our Ayr campus offers various creative facilities from art studios, computer labs, TV studios, music studios and performance spaces and New Media Art students greatly benefit this multi-disciplinary and creative learning environment.

COURSE DETAILS

BA (Hons) New Media Art aims to provide a creative and critical learning platform where students explore diverse relationships between artmaking and emerging media technologies. This 2 or 3 year course, depending on year of entry, will build upon the skills you have learnt from your BTEC, HNC or HND studies.

You will discover/rediscover and develop your creative practices through the following four phases:

• Image-based: Photography, Illustration and Collage
• Time-based: Film, Animation, Installation Art, Participatory Art
• Space-based: Projection Art, Sound Art, Interactive Media
• Body-based: Inter-media, Immersive Media

Throughout the course, you will learn historical, contemporary, cultural and social contexts of new media art and will be introduced to a range of media technologies that can be utilised in arts and other creative applications.

New media technologies and contexts introduced each year will encourage you to become experimental in learning and utilising technologies in art making, critical in situating your practices at a historical, social, cultural and political context. You will also work within or across fine art, conceptual art, installation art, film, animation, graphic design, illustration, projection art, sound art, interactive art, immersive art, community arts or/and education.

New Media Art captures the technological innovations which now inform and connect all aspects of contemporary life – providing a way to understand and communicate the relationships between people, places and things. This creative field is now recognised as being one of the fastest growing creative art forms in the world today – with exciting directions being forged by an upcoming generation of artists who recognised the intersections between creative art practice and new technologies.

Jobs

As a graduate, your broad range of artistic and technological skills and experience will create a diverse range of career opportunities across fine art, illustration, media art, animation, moving image, theatre design, projection art, community arts and art education but also academic opportunities to pursue postgraduate studies.