Fashion Marketing BA (Hons) at York St John University

On this course we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with their target market. Explore how consumer behaviour theories are applied within a fashion context. You will come to understand how product, pricing and distribution strategies differ for both mass and luxury markets. Alongside this you will study the key principles of modern marketing and communications. Through your modules you will gain an understanding of a wide range of theories and concepts across fashion and marketing, including:

• The marketing mix
• Consumer behaviour
• Distribution, retail and supply chain
• Product development and product lifecycle
• Green design and sustainability
• Fashion communications and marketing.

To enhance your learning, you will have the opportunity to learn from industry specialists throughout the course. Attend guest lectures and work on live fashion briefs to give you desirable experience and knowledge. You will also create your work by using industry standard software, such as the Adobe creative suite which includes Illustrator, Photoshop and InDesign.

As a Business School we are passionate about social responsibility and sustainability, which is especially important in fashion. As such, these values and this commitment will be embedded throughout this course. You will learn about the increasing demand for more sustainable sources and for a ‘green’ supply chain in the fashion market.

We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society.