Advertising Major at Ball State University

As an advertising major, you’ll develop the strategic communication skills to promote economic wealth, environmental wellness, human well-being, and wisdom through advertising.

Through our bachelor’s degree in advertising, you will learn how to create and place engaging advertising across media platforms to reach audiences and achieve clients’ communication goals.

Through our program, you’ll gain experience with research, strategy, design-thinking, project management, creative advertising, media planning, account planning, and account management. And you’ll learn how to support decisions and determine whether your advertising campaigns were successful by using analytics.